Can I use IP targeting with my direct mail marketing?

Yes. FLUID grabs IP addresses from anonymous visitors and uses our ECHO program to convert those IP addresses to a physical address. We are also able to convert your existing direct mailing list to an IP address and display ads on devices connected to that address.

In order to use this program, you must notify web visitors that their data is being collected and used in this way. If your current privacy policy does not do provide this notification, you will need to have your legal counsel update it. FLUID will suspend use of ECHO by all customers with inadequate privacy policies until the privacy policies are updated.

FLUID takes the visitor data from ECHO sites and serves ads only to the households matched with at least 95% confidence.

You can create custom demographics to target a more niche market.

You can target any size area or zip code within the United States.