• Requires person to search the internet and receive an ad placement.
  • Doesn’t require someone to opt-in.
  • Uses latitude-longitude and able to target down to the meter squared level.
  • Household IP Address can be collected from the inventoried Device ID’s so we can use Household IP Targeting, Out of Home, and/or ECHO.
  • Use in real time or target the Device ID’s that were inventoried at past areas up to 7 months ago.


  • Requires someone to have location services turned on.
  • Requires someone to opt-in
  • Uses cell towers to correlate a location.
  • Able to serve digital ads to devices that went into the specified area.
  • Use in real time (no history)