Banner creative artwork should be within the following dimensions (below).  We recommend that clients provide at least one design in each size to maximize available ad inventory. While we can run campaigns with fewer sizes, it limits the inventory available and may result in the campaign taking longer to serve.

• 300×250 (pixels)
• 728×90 (pixels)
• 320×50 (pixels)
• 160×600 (pixels)
• 300×50 (pixels)

Video:

Video has to be less than or equal to requested duration (i.e. we can bid on a 15-second request with a 10-second video.)

• The standard durations available via our system are as: 15-second, 30-second, 60-second
• Standard video sizes are as follows: 400×225 400×300      480×360     640×360     1920×800
• Options include: Pre-Roll (This represents majority of inventory), Mid-Roll and Post-Roll
• Additionally, Google only supports: 480×360, 640×360, and 1920×800. If FLUID is hosting the video, we will automatically encode any 400×225 and 400×300 video ads to fit Google’s size requirements by adding letter boxes.
• Companion ads are supported, but only standard image files are accepted.
• Flash files are not supported

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At FLUID we are completely transparent. Upon conclusion of the initial campaign, we will request a copy of the new customer’s data to prepare an ROI analysis report detailing the conversions.

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Industry standard click-through-rate (CTR) for display advertising is currently around .06%. FLUID’s CTR is approximately double the industry standard. FLUID encourages clients to look beyond CTR and focus on metrics like successful conversions, sales and return on investment (ROI).

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Through Pay-Per-Click advertising you only pay when the prospect clicks on the ad. As online fraud and bot traffic have taken over 30% of traffic and clicks on the web, PPC has lost its reputation and marketing efficacy.

At FLUID, we only display ads on targeted devices of customers who have shown interest in your company.

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FLUID places ads on over 1 billion websites. Our ad placements are on approximately 90% of the daily available ad inventory online. FLUID ad placements are on popular sites that include but are not limited to: Weather Channel, ESPN, YouTube, and CNN.

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In order to use this program, you must notify web visitors that their data is being collected and used in this way. If your current privacy policy does not do provide this notification, you will need to have your legal counsel update it. FLUID will suspend use of ECHO by all customers with inadequate privacy policies until the privacy policies are updated.

FLUID takes the visitor data from ECHO sites and serves ads only to the households matched with at least 95% confidence.

You can create custom demographics to target a more niche market.

You can target any size area or zip code within the United States.

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No. FLUID’s technology allows us to build target lists from competitors or from previous attendance at previous events. These lists are built from the right people, at the right place, from ads received at the right time.

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• Device Type– Tablet, Phone or Desktops & Laptops
• Device Make and Model– Apple iPhone, HTC Droid Incredible, etc.
• Carrier– Verizon, Sprint, etc.
• Connection Type– Carrier-based or wi-fi/static
• Mobile Operating System– Android, iOS, etc.
• Mobile Browser– Android, Blackberry, etc.

System (i.e., device type, device make/model, OS, browser, carrier and connection type), frequency, geography, daypart, segments, and test/control targeting all work for in-app and device-optimized web campaigns.  However, targeting based on position and query strings is possible only for device-optimized web campaigns.

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